Brands
Successful brands look beyond traditional advertising to reach customers. The right collaboration can propel a brand. We can help you do that.
OUR APPROACH
Meticulous matchmaking
Our approach with brands is to strategically match products with talent, assessing a myriad of variables including alignment, equity, reach, and engagement.
Research & Discovery
It’s more than the desire to ‘sell more products’, collaborations can amplify a brand beyond just sales including shifting your brand positioning and reaching a new audience. As part of our audit we assess all potential possibilities in order to strategically decide what talent would align best to your objectives.
Talent Alignment
Based on research and discovery, we outline the potential opportunities for talent collaboration taking into account the benefits of each option, costs associated, and risk assessed. Alignment is critical to bringing on an equity brand ambassador – the wrong fit not only wastes money, but can kill a brand or campaign quickly. Authenticity sells. We aim to create partnerships that are genuine for all parties.
Approach
Once a select number of celebrities are agreed, Sandbox Studios will proactively approach talent on your behalf, taking out the work and reducing the time required to have real conversations. Our connections go beyond sector so whether you are looking for musicians, actors, artists, athletes, or public figures – we have you covered.
Negotiation
We are experts in negotiation and have led deals upwards of $500m. We will bring our experience and team of legal professionals to aid in the negotiation ensuring value on all sides. As part of this we create and utilize our in-house valuation IP and route to market conversion rates which have been created through hundreds of transactions over the past 20 years.
Roll out
Having the right talent on board is important, but without the team to ensure deliverables are being activated and accessed the deal is pointless. We will become part of your business team and can actively manage the new IP including project/campaign management, budget, briefing and delivering branding and advertising agencies to ensure a seamless launch.
Reporting
We sweat every part of a deal ensuring no value is left on the table. As part of this, our clever digital and creative teams will ensure sales and marketing tracking is provided to your team in real-time. We also assess talent conversion as part of their involvement and can tweak projects and campaigns to ensure targets are being met.
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