To build a profitable company you need hustle, but not necessarily a brand. To Bo Burnham’s point, I don’t need Bagel Bites to stand for something, I just need them in my toaster oven at 3am when I come home from the bar.…
Did you know 70% of joint ventures fail? The reason this is so disproportionate to any other type of new business venture is because most people do not know how to create successful partnerships. Oftentimes people assume that working together…
Why talent-led collaborations are becoming the next tech unicorns of the investment world. Advertising is fighting a losing battle with a new generation of consumers that is increasingly more digitally savvy and responsible. It is no longer enough to flash…
It’s that Cannes time of the year. A time where the focus is on excellent creative – what makes it, how to harness it, and who is doing it best. I am a huge fan of good creative. As I’m…
The issue around equality and diversity seems to be heating up. Whilst I normally steer clear of these discussions, having recently attended a presentation at Canada House on diversity with the Ottawa Minister and later speaking on the ‘The Role of…