Category Brands

THE STRATEGY BEHIND THE COLLABORATION

Did you know 70% of joint ventures fail? The reason this is so disproportionate to any other type of new business venture is because most people do not know how to create successful partnerships. Oftentimes people assume that working together…

The Power of Collaborations

Why talent-led collaborations are becoming the next tech unicorns of the investment world. Advertising is fighting a losing battle with a new generation of consumers that is increasingly more digitally savvy and responsible. It is no longer enough to flash…

Equality and Why It Matters

The issue around equality and diversity seems to be heating up.  Whilst I normally steer clear of these discussions, having recently attended a presentation at Canada House on diversity with the Ottawa Minister and later speaking on the ‘The Role of…