celebritypackagedgoods.com

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Education through SpongeBob

Six years ago, Courtney Boyd Myers set out on a journey to bring 100% plant-based and kelp-based burgers, crab cakes and jerkies into mainstream commercial markets. Before AKUA was introduced into the world in 2018, Courtney recognized a larger educational…

Celebrities As Educators

Scout Brisson started her career as a McKinsey consultant who was providing strategic frameworks and execution plans for companies looking to launch new products, enter new markets or simply figure out how to reaccelerate growth. Since leaving McKinsey, she’s worked…

Firestarter

When does a celebrity partner make sense for a brand? Can bringing on multiple celebrity partners in the early stages of your brand help build customer trust and brand affinity? We caught up with Anja Skodda, founder of HAPPYBOND to…

Betting on Stigma

Following years of frustration of the gap – particularly concerning gender-based data – in research into the female body and menstrual cycle, Ashley and Olivia set out to create a preferred way to support their own personal experiences when it…