In 2020, Andrew Remlinger and Jenne Moore introduced the world to Sourse, a vitamin infused chocolate crafted with plant-based ingredients proven to revitalize how people look and feel. In the fall of last year, they brought Sarah Hyland, superstar actress…
On June 14, 2022, NuSkool announced they were welcoming former NFL quarterback and ESPN broadcaster, Tim Tebow as investor and Chief Mission Officer of the business. We sat down with founder and CEO, Joe Christensen to learn about how it…
At 15 years old, Stranger Things star, Noah Schnapp, partnered with UVS in an effort to bring tbh to the world.This week we sat down with Chief Executive Officer, Elena Guberman, of tbh – one of the fastest growing brands…
Defining A New Category. That’s exactly what actress Courteney Cox and Sarah Jahnke are doing at Homecourt. Homecourt offers beauty products for the home. It carries a wide variety of products like surface cleaner, room deodorant, dish soap, candles, hand soap,…
Most founders are looking for that ‘secret sauce’ to accelerate their business. Whether you are an early stage or a late-stage company, having a superpower is paramount to success in a cluttered market. And let’s face it, every sector is…
Turning A Creator’s Vision into Reality. That’s the job that Hugh Thomas, CEO of Top of the Mornin’ Coffee (TOTM), has taken on for Youtube creator Sean McLoughlin (aka Jacksepticeye). Jacksepticeye has over 29 million followers on Youtube where he…
How Ryan Reynolds and Rob McElhenney used their celebrity to achieve the impossible For those not familiar with the FX documentary, “Welcome to Wrexham”, two famous actors (Reynolds and McElhenney) bought a football (soccer) club for $2.5m in North Wales…
Dr. Squatch was founded in 2013 with the goal of differentiating itself from the commoditized men’s personal care industry. At that time, the industry was struggling to build brand loyalty with its core customer base. Dr. Squatch believed that entertaining…
One idea has been the separation point between creator brands that flourish or fade: Customer Experience. Like many talent-led brands, Feastables has had an already energized and widely distributed audience base since its inception. $10 million in e-commerce sales is…
And Why Lots of Talent-Led Brands Fail Celebrities are often celebrities because they are exceptionally good at something – be it sport, art, acting, music, etc. They often spend their childhood doing the thing that they love. Over and over…