Changing Behaviors with Star Power Public Service Announcements (PSAs) have long been a cornerstone of raising public awareness and promoting positive behavior changes. PSAs are messages disseminated by the media without charge, aimed at educating and informing the public. Here…
Berkshire Hathaway Annual General Meeting: Insights on Investing in Celebrity Brands Sandbox Studios had the privilege of attending the much-anticipated Berkshire Hathaway 2024 annual shareholders’ meeting in May, alongside 40,000 other investors, luminaries, and industry titans – including Tim Cook…
In the ever-evolving landscape of investment opportunities, we’re turning the spotlight on a category that fuses the glitz of celebrity with the grind of business: celebrity brands. This arena merges star appeal with strategic marketing to create products that resonate…
The biggest trend no one is talking about The Natural Products Expo West 2024 took place from March 12-16 at the Anaheim Convention Center, offering a comprehensive platform for natural, organic, and conscious products. With over 90,000 attendees, Expo West…
On The Ben & Marc Show, a podcast notable venture capitalists Marc Andreessen and Ben Horowitz host, Andreessen outlined his reasoning as to why celebrities are the future of consumer brands. Despite both having a hard time recalling which brands…
Force Multiplier:＼fo(e)rs＼məl- tə -plĪ(ə)r n: A tool that dramatically amplifies your effectiveness. Originally coined in the military, force multiplier refers to the use of technology or skills that make effort more effective. Nothing could be truer than adding celebrity star…
Understanding the Matrix of Celebrity Deals Most people assume that the greater the ownership in a company, the greater care the person will have in seeing that business succeed. Whilst that is often the case in the real world, this…
Failed celebrity brands are often noted because they failed. Failed to secure customers, failed to get on the shelves, failed at product-market-fit. Whilst the reasoning behind these failures is varied and vast, one often doesn’t consider the failure of a…
And The Two Things You Need To Look Out for We talk a lot about why celebrity co-founders make great partners and most importantly, how they can quickly accelerate a brand’s growth. But what about when it goes south? Who…
Most founders are looking for that ‘secret sauce’ to accelerate their business. Whether you are an early stage or a late-stage company, having a superpower is paramount to success in a cluttered market. And let’s face it, every sector is…