Top 5 mistakes when working with celebrity co-founders (and how to avoid them) The truth is many people think celebrities are generally overrated. They may get sucked into the content on their social feeds, enjoy seeing Tom Cruise fly a…
And why talent is the future Sandbox Studios is not investing in celebrities for celebrity’s sake. In fact, it’s just much smarter consumer investing because talent is the natural progression in the evolution of advertising. Most people just don’t know…
Spoiler alert: there isn’t one The number one question I get asked is “What percentage does the talent take in an equity deal, and do you pay them?” This usually ends up with me going on a diatribe about variables…
Top 3 tips to make a talent equity deal work Sandbox Studios has seen over 95 talent-led startup brands raising capital in the last quarter alone – and this is only increasing. More brands are realizing their business plans are…