Scout Brisson started her career as a McKinsey consultant who was providing strategic frameworks and execution plans for companies looking to launch new products, enter new markets or simply figure out how to reaccelerate growth. Since leaving McKinsey, she’s worked…
When does a celebrity partner make sense for a brand? Can bringing on multiple celebrity partners in the early stages of your brand help build customer trust and brand affinity? We caught up with Anja Skodda, founder of HAPPYBOND to…
Following years of frustration of the gap – particularly concerning gender-based data – in research into the female body and menstrual cycle, Ashley and Olivia set out to create a preferred way to support their own personal experiences when it…
What this really means for investors Despite what you might think of her, Kim Kardashian is unique. Having rose to fame from being Paris Hilton’s (likely unpaid) assistant to a current estimated net worth of $1.8bn, according to Forbes, she…
Top 5 mistakes when working with celebrity co-founders (and how to avoid them) The truth is many people think celebrities are generally overrated. They may get sucked into the content on their social feeds, enjoy seeing Tom Cruise fly a…
And why talent is the future Sandbox Studios is not investing in celebrities for celebrity’s sake. In fact, it’s just much smarter consumer investing because talent is the natural progression in the evolution of advertising. Most people just don’t know…
Spoiler alert: there isn’t one The number one question I get asked is “What percentage does the talent take in an equity deal, and do you pay them?” This usually ends up with me going on a diatribe about variables…
Top 3 tips to make a talent equity deal work Sandbox Studios has seen over 95 talent-led startup brands raising capital in the last quarter alone – and this is only increasing. More brands are realizing their business plans are…
What you need to know to create one that works Sponsorship has been outpacing the growth in advertising spending since the financial crisis in 2008 – proving that collaborations are more successful than traditional, standalone advertising. It’s the ability to…
It’s not who you know (but it’s also who you know) Sandbox Studios is currently working on eight talent-led deals, which is a lot considering we only did our first close in July. You’d anticipate that these deals would come…