At Sandbox Studios, we invest in celebrity brands that shape culture – those that blend creativity, storytelling, and business excellence to create something extraordinary. Today, we’re thrilled to announce our investment in Destree, a Parisian brand bridging the gap between luxury and accessibility through sculptural design and impeccable craftsmanship.
Why Destree
Founded in 2016, Destree has become a cult favorite among the world’s most influential women – Selena Gomez, Rosé, Kris Jenner, Gwyneth Paltrow, and Nina Dobrev. Its co-founders bring an exceptional pedigree: Géraldine Guyot, a Central Saint Martins alum and Forbes 30 Under 30 designer, and Laetitia Lumbroso, a Dior and Givenchy veteran with deep operational expertise. The result is a perfect pairing of creativity and discipline – a hallmark of every successful luxury brand.
With HongShan (formerly Sequoia China) having led Destree’s first round, the company entered this phase with strong institutional validation and global infrastructure support, now augmented by Sandbox’s celebrity-and-culture-driven expertise.
Since launch, Destree has achieved sustained multi-year growth and strong U.S. traction, underscoring its ability to scale in the world’s most competitive luxury market.
Where Luxury is Heading
While the ultra-luxury segment continues to cool, the accessible luxury category is thriving — expanding at a 5–7.5% CAGR as consumers shift from logo-driven status to craftsmanship, experience, and meaning.
Even as investor sentiment across consumer improves, apparel remains broadly out of favor — a category most are actively avoiding. At Sandbox Studios, we see that dislocation as opportunity. As capital pulls back, we’re leaning in — backing design-led, founder-driven fashion houses with cultural authority, operational discipline, and the potential to redefine experiential, values-led luxury.
Destree sits squarely in this sweet spot: Parisian craftsmanship, fairer price points, and artful design that resonates with modern women globally. Through trunk shows, pop-ups, and experiential collaborations, the brand creates intimate, tactile, and story-driven moments of discovery — perfectly aligned with the next evolution of luxury consumption.
Celebrity-Backed, Culture-Led
Unlike traditional celebrity brands, Destree’s power lies in its collective of iconic female investors who embody the values of empowerment, creativity, and authenticity. From Beyoncé and Rihanna to Reese Witherspoon and Natalia Vodianova, this is a cap table like no other – rooted in friendship, not contracts.
These women are owners, not endorsers, organically wearing and championing the brand to audiences totaling more than 700 million combined followers.
A Partnership Built on Shared Vision
For Sandbox Studios, this investment goes beyond fashion – it’s about cultural capital, creative leadership, and building a global brand that represents the future of modern luxury.
Together with Destree, we’re championing artistry, story, and cultural impact. We’re aligned in celebrating design, elevating storytelling, and expanding what modern luxury can be. We look forward to helping Destree push boundaries, reach style-savvy audiences, and unlock talent partnerships that feel authentic and inspired.
What’s Next
Stay tuned as we join Destree on this journey to make Parisian artistry accessible worldwide. Expect exclusive collaborations, bold new leather collections, and global events that bring the brand’s sculptural aesthetic to life.
We’re proud to back Géraldine, Laetitia, and the incredible team at Destree – women building not just a brand, but a movement redefining what modern luxury means.
Welcome to the Sandbox, Destree.
