Why it’s more than just a snack
Sustainability is a critical part of the future of business, and yet many of us are unaware of how our daily routines impact the world around us. Palm oil is a leading cause of deforestation (responsible for 42% of total deforestation in Borneo). The sad truth is that it is almost impossible to boycott as it is found in over 50% of the packaged goods in supermarkets globally – everything from shampoo to chocolate.
Nutella is a great example. With 23% of each jar made of palm oil, it is one of the leading snacks that is causing harm to the planet. If you really want to go down the rabbit hole, then look into Oreo cookies.
While previous generations have continued to consume, Gen Z is far more discerning. CNBC recently reported that the environment is Gen Z’s number one concern reporting: ‘73% of Gen Z customers were willing to pay more for sustainable products, more than any other generation’. The world is shifting and as part of that shift, those individuals with a platform are taking action.
Stranger Things star Noah Schnapp is one such individual. With 20m followers on Instagram (his TBH post received 1.5m likes within 8hrs of being posted), he is conscious that he has the ability to make real change. Unlike previous celebrities before him who aim to set a good example (and even most of them fail to do that), he wants to work hard to create a world where good choices can be made. Like his fellow Gen Z cohorts, he is passionate about the future and chooses to use his downtime from filming to do more for the environment.
In an interview with Forbes who broke the announcement, Schnapp said “Transparency is definitely a major part of TBH and this is super important for Gen Z consumers as I’ve noticed they like voting with their dollars. They want products that are better for you and better for the planet.”
We couldn’t agree more, which is why we were so excited to join Noah & the whole team on this journey.
TBH officially launches on November 1st, but in the meantime show them some love on Instagram and sign up for pre-orders here.