In the ever-evolving landscape of investment opportunities, we’re turning the spotlight on a category that fuses the glitz of celebrity with the grind of business: celebrity brands. This arena merges star appeal with strategic marketing to create products that resonate…
The biggest trend no one is talking about The Natural Products Expo West 2024 took place from March 12-16 at the Anaheim Convention Center, offering a comprehensive platform for natural, organic, and conscious products. With over 90,000 attendees, Expo West…
On The Ben & Marc Show, a podcast notable venture capitalists Marc Andreessen and Ben Horowitz host, Andreessen outlined his reasoning as to why celebrities are the future of consumer brands. Despite both having a hard time recalling which brands…
Force Multiplier:＼fo(e)rs＼məl- tə -plĪ(ə)r n: A tool that dramatically amplifies your effectiveness. Originally coined in the military, force multiplier refers to the use of technology or skills that make effort more effective. Nothing could be truer than adding celebrity star…
Understanding the Matrix of Celebrity Deals Most people assume that the greater the ownership in a company, the greater care the person will have in seeing that business succeed. Whilst that is often the case in the real world, this…
Failed celebrity brands are often noted because they failed. Failed to secure customers, failed to get on the shelves, failed at product-market-fit. Whilst the reasoning behind these failures is varied and vast, one often doesn’t consider the failure of a…
And The Two Things You Need To Look Out for We talk a lot about why celebrity co-founders make great partners and most importantly, how they can quickly accelerate a brand’s growth. But what about when it goes south? Who…
Most founders are looking for that ‘secret sauce’ to accelerate their business. Whether you are an early stage or a late-stage company, having a superpower is paramount to success in a cluttered market. And let’s face it, every sector is…
Investments announced by r.e.m. beauty, Henry Rose, and Ceremonia – all led by one investor While the rest of the market stagnates, that has not been the case for many celebrity-led brands who have had major announcements in the past…
How Ryan Reynolds and Rob McElhenney used their celebrity to achieve the impossible For those not familiar with the FX documentary, “Welcome to Wrexham”, two famous actors (Reynolds and McElhenney) bought a football (soccer) club for $2.5m in North Wales…