Turning A Creator’s Vision into Reality. That’s the job that Hugh Thomas, CEO of Top of the Mornin’ Coffee (TOTM), has taken on for Youtube creator Sean McLoughlin (aka Jacksepticeye). Jacksepticeye has over 29 million followers on Youtube where he…
How Ryan Reynolds and Rob McElhenney used their celebrity to achieve the impossible For those not familiar with the FX documentary, “Welcome to Wrexham”, two famous actors (Reynolds and McElhenney) bought a football (soccer) club for $2.5m in North Wales…
Dr. Squatch was founded in 2013 with the goal of differentiating itself from the commoditized men’s personal care industry. At that time, the industry was struggling to build brand loyalty with its core customer base. Dr. Squatch believed that entertaining…
One idea has been the separation point between creator brands that flourish or fade: Customer Experience. Like many talent-led brands, Feastables has had an already energized and widely distributed audience base since its inception. $10 million in e-commerce sales is…
And Why Lots of Talent-Led Brands Fail Celebrities are often celebrities because they are exceptionally good at something – be it sport, art, acting, music, etc. They often spend their childhood doing the thing that they love. Over and over…
Chamberlain Coffee has been on an absolute tear since launching in 2020. From consistently introducing new innovative coffee blends to engaging limited edition collaborations, the company has set the bar for what it means to be an energizing Gen-Z brand.…
Influencer marketing did not exist in most job descriptions about a decade ago. Prior to starting Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring for the active lifestyle. There, he grew the ambassador…
Chris Vaccarino is credited by many as the man who built for the creator economy before it became a widely adopted thesis. In 2014, he introduced Fanjoy into the world as a way for content creators to monetize their communities.…
Ezekiel Bronfman and his cofounder, Nate Medow, were college students when they first had the inspiration for building a zero-sugar, all-natural ingredients, light, refreshing seltzer brand. For them, none of the traditional alcoholic beverage options at college parties were cutting…
Six years ago, Courtney Boyd Myers set out on a journey to bring 100% plant-based and kelp-based burgers, crab cakes and jerkies into mainstream commercial markets. Before AKUA was introduced into the world in 2018, Courtney recognized a larger educational…