Celebrities As Educators
Scout Brisson started her career as a McKinsey consultant who was providing strategic frameworks and…
Firestarter
When does a celebrity partner make sense for a brand? Can bringing on multiple celebrity…
Betting on Stigma
Following years of frustration of the gap – particularly concerning gender-based data – in research…
Celebrity Co-Founders Are Not Magic Wands
Top 5 mistakes when working with celebrity co-founders (and how to avoid them) The truth…
