BUILDING A BRAND – BRAINS, BALLS, OR BULLION?
To build a profitable company you need hustle, but not necessarily a brand. To Bo Burnham’s point, I…
THE STRATEGY BEHIND THE COLLABORATION
Did you know 70% of joint ventures fail? The reason this is so disproportionate to…
The Power of Collaborations
Why talent-led collaborations are becoming the next tech unicorns of the investment world. Advertising is…
Creative in the Context of Commercial
It’s that Cannes time of the year. A time where the focus is on excellent…